Hi, I'm Alyson von Massow RGD, both the "AVM" and the "creative" behind AVMcreative. I'm a designer, a teller of stories, a connector of people, and a petter of dogs.
The world we live in is full of brands these days. New products seem to be launching every minute and we're constantly seeing all sorts of designed content flash across our screens. Even people have brands (you're currently looking at mine). In a world so graphically-driven it's easy to become numb to it all. That is why there's something so satisfying when a design breaks through the clutter. Something catches your attention and suddenly it just "connects". When a brand makes you stop your endless cycle of scrolling, reading, thinking, doing... well, that's what I aim to do with my work.
I am currently working as an Editorial Designer in the tech space. I work to create beautiful, clear, readable, digital and print publications that do anything from promoting our portfolio of products to thought leadership and storytelling. I love a grid and a well-balanced layout, and I firmly believe the best designs are ones that help you understand and focus on the content. I am also proudly a certified RGD as part of the Association of Registered Graphic Designers. This certification represents dedication to a high quality of work and ethics and keeps me connected to and inspired by a vibrant community of Canadian designers. |