Hype Tree Care & Landscaping

Logo Design & Visual Identity

Hype Tree Care is a Burlington-based arborist and landscaping company. The name is inspired by the tallest known tree in the world, a redwood called Hyperion. In addition to this, the owner is known for his enthusiastic energy and deep knowledge of trees and plant-biology. His passion for trees runs deeper than your average arborist, and we wanted that to shine through in the brand.

We chose a bright green gradient to give the brand an energetic feel. Negative space around the "Y" subtly brings in the shape of evergreen trees, and this, paired with the green gradient, ties into imagery that is familiar to customers so they understand the nature of the business. The shape of the "Y" also resembles a lightning bolt, further emphasizing the energy and passion of the brand.